Hi, I am Tapan
- 6+ years in growth marketing
- Left the job to bet on myself
- Still the person who reads the raw data
- Journalism degree, ended up in growth
- $5M+ in ad spend managed
- $10M+ ARR generated in a single year for a profitable B2B SaaS
- Led multiple teams
- 15+ brands across the US, UAE, Australia and India
- CAC cut by 75% on one account
- One site rebuilt from 3% to 15% conversion
- B2B SaaS, fintech, ecommerce, automotive, apps
Now
- Building OutreachPilot
- Learning enough backend to ship my own ideas
- Writing one essay a month
- Open to a couple of consulting projects a year
WritingAll posts →
How to make something viralJun 2025Virality is not luck and it is not a hack. It is a predictable outcome rooted in how people actually think, feel and share.Work with me
I take on a couple of consulting projects a year. Tell me what you're trying to grow and I'll come to the call with ideas, not a pitch deck.